Personalization

The Importance of Personalization in Digital Marketing with AI

In today’s digital landscape, personalization isn’t just a luxury—it’s an expectation. A staggering 63% of consumers now consider personalization as standard practice, forcing businesses to adapt or risk falling behind. Even more sobering, 45% of consumers are less likely to purchase from a brand after a non-personalized experience, with 27% ready to abandon that brand…

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